• Pinterest recently expanded its connected TV advertising via tvScientific and has been preparing to report its first-quarter 2026 earnings, with expectations for revenue growth supported by stronger ad demand, improved targeting, and AI-powered shopping features despite ongoing cost and competition pressures.
• The combination of AI-driven personalization, international expansion, and new CTV ad formats is reshaping how effectively Pinterest converts user intent into advertising revenue.
• We’ll now examine how Pinterest’s push into AI-enhanced CTV advertising and shopping tools could influence its existing investment narrative.

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Pinterest Investment Narrative Recap

To own Pinterest, you have to believe its visual discovery platform can steadily turn user intent into profitable ad and shopping revenue, even as ad pricing and competition stay tough. The near term catalyst is whether Q1 2026 results show that AI tools and improved targeting are lifting revenue quality, not just impressions. The biggest risk remains pressure on ad prices, particularly internationally. The expanded CTV push via tvScientific does not materially change that risk yet, but it could help diversify demand.

The most relevant recent development is Pinterest’s launch of AI optimized CTV ads through tvScientific, which extends its commercial intent data beyond mobile and desktop into the living room. Early results, such as LG’s reported 73% increase in unique households reached, tie directly into the core catalyst of better performance ad products and more shoppable formats, giving another test case for whether AI and new channels can meaningfully improve monetization over time.

But beneath this progress, the ongoing decline in ad pricing is a risk investors should be aware of as...

Pinterest's narrative projects $6.0 billion revenue and $638.6 million earnings by 2029.

Uncover how Pinterest's forecasts yield a $23.43 fair value, a 18% upside to its current price.

Exploring Other Perspectives

Some of the lowest analysts were already cautious, assuming Pinterest might reach about US$5.5 billion in revenue and US$652.0 million in earnings by 2028, so this CTV and AI update could either ease those worries or reinforce concerns about pricing pressure and lower funnel dependence, depending on how you think it feeds through to future monetization.

Explore 16 other fair value estimates on Pinterest - why the stock might be worth just $22.85!

Reach Your Own Conclusion

Don't just follow the ticker - dig into the data and build a conviction that's truly your own.

• A great starting point for your Pinterest research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.
• Our free Pinterest research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Pinterest's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.