• In June 2026, The Hershey Company’s ONE brand launched the ONE x Reese's Peanut Butter Chocolate Flavored Layered Protein Bar, combining the classic Reese’s chocolate‑peanut butter taste with 18g of protein and just 2g of sugar for convenient, on‑the‑go snacking.
• This move brings Reese’s into a more functional, better-for-you format, aligning confectionery branding with performance nutrition and expanding Hershey’s reach in the protein bar category.
• We’ll examine how this Reese’s-branded, high-protein bar innovation could influence Hershey’s broader investment narrative around diversification and earnings resilience.

Find 44 companies with promising cash flow potential yet trading below their fair value.

Hershey Investment Narrative Recap

To own Hershey, you need to believe its powerful brands can support steady earnings despite margin pressures from cocoa, tariffs and a value focused consumer. The new ONE x Reese’s protein bar fits the push into better for you snacks, but it is unlikely to change near term catalysts like tariff mitigation efforts or the key risk of weaker EPS in 2025 on its own.

The launch sits alongside Hershey’s recent salty snacks momentum, where sales in Q1 rose across both acquired and legacy brands, helped by products like Reese’s Filled Pretzels. Together, these moves show how the company is leaning into snacking occasions outside traditional candy, which could matter over time for the diversification and earnings resilience many shareholders are watching.

Yet against this backdrop, investors should still be watching the risk that prolonged cocoa cost pressure and consumer health trends could...

Hershey's narrative projects $12.9 billion revenue and $2.1 billion earnings by 2029. This requires 3.4% yearly revenue growth and about a $1.2 billion earnings increase from $883.3 million today.

Uncover how Hershey's forecasts yield a $227.78 fair value, a 24% upside to its current price.

Exploring Other Perspectives

Compared with the consensus view, the most optimistic analysts expect Hershey to reach about US$13.4 billion in revenue and US$2.5 billion in earnings by 2029, so a Reese’s protein bar that targets on the go, health aware snacking could either support that bullish case or expose how dependent it is on winning beyond traditional candy.

Explore 7 other fair value estimates on Hershey - why the stock might be worth as much as 64% more than the current price!

Decide For Yourself

Disagree with existing narratives? Extraordinary investment returns rarely come from following the herd, so go with your instincts.

• A great starting point for your Hershey research is our analysis highlighting 2 key rewards and 3 important warning signs that could impact your investment decision.
• Our free Hershey research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Hershey's overall financial health at a glance.

Curious About Other Options?

Don't miss your shot at the next 10-bagger. Our latest stock picks just dropped:

• Explore 30 top quantum computing companies leading the revolution in next-gen technology and shaping the future with breakthroughs in quantum algorithms, superconducting qubits, and cutting-edge research.
• AI is about to change healthcare. These 38 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10b in market cap - there's still time to get in early.
• Uncover the next big thing with 21 elite penny stocks that balance risk and reward.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.