Hyatt adds Standard Brussels to World of Hyatt loyalty program in Belgium debut

Hyatt Hotels Corporation Class A

Hyatt Hotels Corporation Class A

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  • Hyatt added The Standard, Brussels to World of Hyatt, expanding loyalty-program coverage across nearly all Standard properties.
  • Property becomes first Hyatt hotel in Belgium, broadening footprint in Europe.
  • Launch set for May 6, 2026, enabling members to earn or redeem points on qualifying stays.


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