Innovation Beverage Group Limited (NASDAQ:IBG) ("IBG" or the "Company"), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, today announced continued progress in its global expansion strategy, supported by product recognition, trade engagement, and a defined route-to-market model across key markets in the United States and United Kingdom.3

Over recent months, IBG has executed a brand-building program designed to introduce the Australian Bitters Company and Bittertales portfolio to bartenders, distributors, and industry partners. The Company launched Australian Bitters in New York in June through Lieber Fine Wines & Spirits, participated in Cocktails in the City London, and engaged the trade at Bar Convent Brooklyn. Across these activations, IBG has received positive trade feedback, which the Company believes supports the commercial potential of the Australian Bitters portfolio as it expands into additional U.S. markets.