Itochu signs Fruit of the Loom licensing deal with Brightspot in Indonesia

  • Itochu signed a license agreement with Brightspot for Fruit of the Loom in Indonesia.
  • Deal follows Itochu’s May 2024 acquisition of the brand’s master license rights for Asian markets.
  • Retail rollout planned via Brightspot’s stores, department stores, shopping malls, online channels.
  • Target set to reach JPY 20 billion in net sales at retail price within three years.


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