Jeffs' Brands Ltd ("Jeffs' Brands" or the "Company") (NASDAQ:JFBR, JFBRW))), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence ("AI") -driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. ("KeepZone"), has entered into an exclusive reseller agreement (the "Agreement") with DSIT Solutions Ltd. ("DSIT"), a global leader in underwater domain awareness and acoustic intelligence solutions.

KeepZone will help lead DSIT's entry into the Mexican market to counter underwater drug smuggling and protect offshore assets, as part of DSIT's strategic effort to support national authorities and critical infrastructure operators.

Drug trafficking organizations are increasingly shifting their operations underwater, as maritime security above the surface continues to tighten. Much like terrorist organizations that adapt when defensive layers are reinforced, criminal cartels exploit the underwater domain, using covert diver operations, hull-mounted drug packages, and semi-submersible or fully submersible vessels to evade detection. DSIT's advanced underwater security systems are designed to counter this evolving threat by enabling early detection, classification, and response to covert underwater activity.

Pursuant to the Agreement, KeepZone will lead the introduction of DSIT's advanced underwater security solutions to Mexican government agencies and energy operators, including systems for:

• Detection of hostile or unauthorized divers
• Identification of unmanned underwater vehicles ("UUVs")
• Protection of ports, anchorages, and coastal assets
• Underwater protection of offshore oil & gas platforms ("Oil Rigs") against sabotage, smuggling, and covert underwater intrusion
• Support for maritime drug intervention and counter-smuggling operations

Together, KeepZone and DSIT may be able to support a truly multi-layered maritime security approach, above and below the waterline, with the potential to address a critical gap increasingly exploited by organized criminal networks.