K-beauty is moving from niche trend to big business, with U.S. sales reported at $2.8b in early 2026, up 48% year on year and some projections pointing to $4b by year end. That kind of attention can reshape pricing, product mix, and margins across beauty and personal care retailers of all sizes. For investors, the question is which stocks appear well positioned for this surge in demand, and which might feel pressure as lower priced products gain share. This article breaks down three stocks from our Beauty and Personal Care Retailers screener that are closely exposed to this K-beauty wave.

Global-E Online (GLBE)

Overview: Global-E Online helps brands sell directly to international shoppers by handling the complex parts of cross-border e-commerce, such as local payment methods, currencies, duties, and shipping. Its platform sits behind many online stores so customers can shop in their own language and currency while the merchant reaches buyers worldwide.

Operations: Global-E Online reports about US$1.0b in revenue from internet information provider services, with around US$532.9m coming from the United States and the rest spread across the United Kingdom, European Union, Israel, and other markets.

Market Cap: US$6.4b

Global-E Online stands out in the K-beauty surge because it already powers cross-border sales for cosmetics and skincare brands that want to reach U.S. shoppers without building their own international infrastructure. The Passport acquisition strengthens its logistics offering. In addition, raised 2026 guidance and a US$500m buyback program indicate that management is leaning into current momentum. At the same time, the stock carries a high P/E ratio, relies on key partners, and has seen recent insider selling, which are important risk flags to weigh. For investors watching how K-beauty and other global brands scale online, Global-E’s mix of growth initiatives and trade compliance expertise makes it a company worth looking at more closely.

Global-E Online’s accelerating role in K-beauty cross-border sales, a high P/E, key partnerships and insider selling leave a lot under the surface. Start with the 3 key rewards and 1 important warning sign

MINISO Group Holding (MNSO)

Overview: MINISO Group Holding runs a global chain of lifestyle and pop toy stores that sell low priced, design led products such as home decor, small electronics, beauty tools, cosmetics, personal care items, snacks, fragrances, toys, and gifts under the MINISO and TOP TOY brands, across Mainland China and multiple international markets.

Operations: MINISO generates most of its revenue from the MINISO brand in Mainland China at about CN¥15.1b, with CN¥9.0b from MINISO brand overseas operations and CN¥2.7b from TOP TOY, partially offset by a CN¥4.1b segment adjustment.

Market Cap: US$3.8b

MINISO sits squarely in the sweet spot of the K beauty story, combining affordable beauty and personal care products with a fast growing global store network that is adding larger “super stores” in high traffic locations. The company is leaning into interest driven categories such as blind boxes, toys, fragrances and skin related products, where management reports strong sales momentum. It is also targeting better efficiency and margins in the U.S. through local teams and tighter cost control. MINISO trades on a lower P/E than many peers and has a buyback program approved, and there have been insider share purchases. At the same time, past earnings dipped and the dividend track record and funding mix introduce extra risk that investors should understand in more detail.

MINISO’s accelerating store rollout, lower P/E, and insider buying present a different picture compared with its past earnings dip and dividend questions. Get the fuller story in the 4 key rewards and 2 important warning signs

ATRenew (RERE)

Overview: ATRenew runs a platform in China that buys, refurbishes, and sells pre owned consumer electronics, mainly smartphones, across its online marketplace and offline channels, and also helps third party merchants list and sell their devices. The company sits in the middle of the device trade in and recycling chain, handling everything from sourcing and grading to resale for value focused consumers.

Operations: ATRenew generates essentially all of its CN¥22.6b revenue from retail sales of pre owned electronics.

Market Cap: US$855.3m

ATRenew gives you direct exposure to the growing trade in, recommerce, and “value for money” trend, with younger users driving secondhand phone demand on its PJT marketplace and management pointing to over 1.66 million registered users. Earnings recently improved sharply, underpinned by better margins and support from government backed recycling policies, while a share buyback program signals management confidence. On the flip side, thin margins, reliance on subsidies, and funding through borrowings mean execution and policy risk are still front and center. For investors tracking how K beauty driven online traffic and budget conscious shoppers spill over into electronics and other categories, ATRenew’s mix of growth, policy support, and balance sheet questions deserves a closer look.

ATRenew’s improving earnings and policy support could be masking what really matters: the balance between thin margins and future growth potential. Get the full context in the ATRenew financial health report

The three stocks in this article are just a starting point. The full Beauty and Personal Care Retailers screener surfaces 4 more companies whose beauty and personal care stories could be just as compelling. Use Simply Wall St to identify and analyze the specific catalysts and narratives that matter most to you so you can focus on the highest conviction opportunities across this theme.

Take Control of Your Investment Journey

If MINISO Group Holding or any of these companies sound like a great opportunity, register for FREE with Simply Wall St and add your companies to a Watchlist to monitor the share price against the fair value the ideal entry point. Once you've made your move, manage your holdings with our Portfolio Command Center that filters out the noise to deliver only the most critical, actionable updates. Throughout your journey, our Community allows you to filter the best ideas from thousands of investor perspectives. By uncovering hidden catalysts and risks early, you'll accelerate your decision-making and stay one step ahead of the market.

Seeking Alternatives Before Everyone Else?

Fresh breakouts, early momentum, and under the radar stocks do not stay quiet for long. Once they start moving, the ideal entry window can close quickly, so timing matters.

• Spot rising yield opportunities by scanning 8 dividend fortresses to help keep income flowing while others are still focused on yesterday's ideas.
• Track infrastructure momentum with the 33 power grid technology and infrastructure stocks before grid upgrades and electrification stories are more widely reflected in prices.
• Explore potential demand drivers through the 29 best rare earth metal stocks and review companies that may be affected before supply chain constraints draw broader attention.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.