Klaviyo expands Anthropic integration to bring agentic marketing workflows to Claude

Klaviyo, Inc. Class A

KVYO

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Klaviyo expanded integration with Anthropic to bring agentic marketing workflows to Claude products, including Claude.ai, Claude Cowork.
Deal connects Klaviyo Model Context Protocol server across Claude, enabling secure access to customer, campaign, flow, profile, performance data for automated reporting, insights, campaign briefs.
Updated connector adds support for MCP Apps, includes metric reporting tool exposing raw performance data for analysis, asset generation.
Claude Cowork integration targets unattended workflows such as flow audits, weekly reporting, re-engagement campaign drafting.

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