Kraft Heinz to launch high-protein Mac & Cheese as CEO shifts focus from breakup

Kraft Heinz Company +2.33%

Kraft Heinz Company

KHC

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March 17 (Reuters) - Kraft Heinz KHC.O said on Tuesday it plans to launch high-protein Mac & Cheese as part of CEO Steve Cahillane's efforts to revive the packaged food maker after hitting pause on its plans to split.

Last month, Kraft Heinz halted efforts to split the company and said the challenges were "fixable and within our control."

  • The new product line, called PowerMac, will be launched in April and will include 17 grams of protein and 6 grams of fiber per serving.

  • Cahillane said at the time of announcing the pause that underinvestment had starved brands such as Oscar Mayer and Kraft Mac & Cheese.

  • The packaged food industry has been trying to cope with a change in dietary preferences toward healthier foods, accelerated by the U.S. administration's "Make America Healthy Again" campaign as well as fast adoption of GLP-1 weight-loss drugs.

  • Available in two flavors, Original and White Cheddar, PowerMac will roll out at major retailers for $2.99 per 7.25-ounce box.

  • In an interview with Bloomberg News on Tuesday, Cahillane said the company plans to also launch a snack-sized version of its Lunchables brand and a low-sugar hydration beverage from Capri Sun that includes electrolytes. The company did not respond to Reuters request for comment.


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