La Rosa Holdings Corp. has sold its 51% ownership interest in Horeb Kissimmee Realty LLC (LR Kissimmee) for $0.5 million. The move removes a non-core office operation and an operating component that was not generating positive cash flow from the company's consolidated financials. As part of the transaction, La Rosa Holdings has entered into a one-year Trademark & Brand Licensing Agreement with LR Kissimmee, allowing the Kissimmee office continued use of La Rosa’s trademarks, branding, and proprietary technology platform, including My Agent and JAEME. This arrangement enables La Rosa to maintain brand presence in the Kissimmee market while redeploying capital toward core brokerage growth, technology, and other profitability-driven initiatives.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. La Rosa Holdings Corp. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: GNW9652908-en) on February 11, 2026, and is solely responsible for the information contained therein.