With Lightspeed with Meta Conversions API, retail merchants can connect their stores directly to Meta, automatically sync their in-store product catalog, and securely send point-of-sale transactions into Meta Conversions API. This empowers retailers to run smarter, more targeted campaigns and gain a picture of their return on ad spend, no online store or complex setup required.

For many physical retailers, digital advertising has long influenced in-store traffic, but measuring that impact has been difficult. Campaigns have often been optimized around online actions such as clicks or site visits, leaving in-store purchases underrepresented in performance data. By sending in-store transaction signals from Lightspeed Retail to Meta, the integration helps close that gap, enabling more accurate measurement and stronger campaign optimization.