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NIKE, ADIDAS AND PUMA JERSEYS ARE NECK AND NECK AT WORLD CUP

With the World Cup's group stage complete, the remaining teams are fairly evenly spread in terms of jersey sponsorships by Nike, Adidas and Puma, giving all three brands plenty of opportunity to keep benefiting from the high-profile sporting event.

Emerging from the group stage over the weekend, Adidas had 10 teams wearing its jerseys, while Nike and Puma each had nine.

Going into the Cup, Adidas had 14 teams, Nike had 12 and Puma had 11, with smaller brands accounting for the remaining four teams.

In the first round-of-32 match on Sunday, Nike-clad Canada knocked out Adidas-sponsored South Africa, leaving the German company with nine teams.

World Cup soccer jerseys are big business for Adidas, Nike and Puma PUMG.DE. In the 2022 World Cup, retailers slashed prices for Germany jerseys after the soccer powerhouse unexpectedly failed to reach the knockout rounds.

While all three major apparel makers are investing heavily in the ​tournament, Nike faces extra pressure as it struggles to reverse years of shrinking market share. The U.S. company reports its quarterly results on Tuesday.

Since the World Cup kicked off on June 11, shares of Nike have fallen almost 6%, and are now down 35% in 2026. Adidas shares have climbed 5% so far during the World Cup, while Puma's stock is about flat.

(Noel Randewich)

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