L'Oréal partners with OpenAI to develop AI-powered beauty tools and commerce experiences

  • L'Oréal entered a strategic collaboration with OpenAI to scale AI across consumer shopping journeys, research, science, marketing.
  • Deal centers on agentic commerce in ChatGPT, including Maybelline virtual makeup try-on using L'Oréal’s ModiFace technology.
  • Partnership also targets faster skincare R&D using OpenAI’s GPT-Rosalind to map the skin microbiome, starting with La Roche-Posay.
  • OpenAI models will support CreAItech, L'Oréal’s in-house generative content platform for brand-compliant imagery, video.
  • SkinCeuticals, CeraVe, Garnier joined a global ChatGPT ad pilot tied to intent-driven product discovery in the US market.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. L'Oréal SA published the original content used to generate this news brief on June 17, 2026, and is solely responsible for the information contained therein.

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