Luvu Brands targets scalable direct-to-consumer growth with Shopify-based e-commerce platform shift

Shopify, Inc. Class A
LUVU BRANDS INC

Shopify, Inc. Class A

SHOP

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LUVU BRANDS INC

LUVU

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  • Luvu Brands set a strategy to scale its direct-to-consumer business by consolidating its e-commerce operations on Shopify.
  • The plan targets improved operating leverage through a single digital infrastructure across Liberator, Jaxx, Avana storefronts.
  • Management expects faster product and promotion launches, stronger marketing execution, deeper analytics, reduced legacy maintenance, improved site performance.
  • The platform shift is intended to support future growth and help capture demand shifting toward online purchasing.


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