Magellan AI expands partnership with iHeartMedia to add broadcast radio attribution

IHEARTMEDIA INC

IHEARTMEDIA INC

IHRT

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  • iHeartMedia expanded partnership with Magellan AI to add broadcast radio attribution for advertisers.
  • Collaboration extends existing attribution work across podcasts, streaming audio, connected TV, other digital media into broadcast radio.
  • Magellan AI will use iHeartMedia simulcast data to link broadcast radio exposure to outcomes such as web visits, leads, purchases.
  • Attribution reporting using simulcast data will be available exclusively to advertisers working with iHeartMedia.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. iHeartMedia Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202604300730PR_NEWS_USPR_____NY47034) on April 30, 2026, and is solely responsible for the information contained therein.