Magnite expands partnership with JioHotstar to support programmatic ad mediation across live streaming portfolio

Magnite, Inc.

Magnite, Inc.

MGNI

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  • Magnite expanded its partnership with JioHotstar to support programmatic monetization across the Indian streamer’s live sports and entertainment inventory.
  • JioHotstar will use Magnite’s SpringServe to run advanced ad mediation, aiming to lift yield while tightening control over creative quality, transparency, and brand safety.
  • The companies said the expanded setup was used to support ad delivery during the ICC Men’s T20 World Cup this year.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202606040130PRIMZONEFULLFEED9731256) on June 04, 2026, and is solely responsible for the information contained therein.

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