Magnite extends partnership with dentsu to streamline CTV activation in Sweden

Magnite

Magnite

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  • Magnite entered a partnership with dentsu in Sweden to streamline programmatic activation of premium connected TV inventory.
  • Deal extends an existing EMEA relationship tied to dentsu’s AMX Premium Video product, aiming to improve reach and buying efficiency.
  • Magnite will provide programmatic infrastructure, consolidated access to premium supply, deal execution tools, visibility, control, and optimization across video.
  • Partnership targets faster planning-to-activation workflows, lower operational friction, more data-driven CTV buying, and measurable client outcomes in Sweden.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Magnite Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202606030300PRIMZONEFULLFEED9730473) on June 03, 2026, and is solely responsible for the information contained therein.

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