McCann report says 72% prioritize truth as brands face “doubt economy”

Omnicom Group

Omnicom Group

OMC

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  • Omnicom’s McCann published a global brand-growth analysis warning of a shift from a “trust economy” to a “doubt economy” as AI reshapes decisions.
  • Survey of 20,713 people across 20 markets found 72% prioritize truth more than ever; 55% think brands are less truthful than 20 years ago.
  • Trust showed direct revenue impact: 80% would pay more for trusted brands; 69% of consumers stopped using a brand after trust eroded.
  • B2B sample signaled similar risk: 79% of decision-makers stopped using a brand due to lost trust; 88% expect brands to use AI to keep up.
  • Report identified a 1.02 billion “Upward Class” with USD 29.5 trillion spending power as a key target for future growth.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Omnicom Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202606111237PR_NEWS_USPR_____NY81632) on June 11, 2026, and is solely responsible for the information contained therein.

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