Mobiquity-backed Context Networks partners with BetSource on gaming retail media monetization

Mobiquity Technologies, Inc.

Mobiquity Technologies, Inc.

MOBQ

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  • Mobiquity Technologies-backed Context Networks entered strategic distribution, technology, business partnership with BetSource to expand contextual advertising, retail media monetization across gaming, tribal enterprise markets.
  • Agreement combines BetSource media monetization technology with Context Networks’ Contextual Promotions Media Network to create managed advertising framework for operators, media partners.
  • Context Networks will commercialize BetSource-enabled inventory via ad infrastructure, campaign delivery, demand activation, optimization, reporting for partner-controlled media environments.
  • Partnership targets incremental ad revenue for casinos, sportsbooks, hospitality venues without requiring operators to build media sales, campaign operations teams.
  • Collaboration supports tribal enterprise retail media initiatives including Aambe Media Network, powered by BetSource technology.


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