Morgan Stanley survey shows sustainable investing interest rises as allocations dip to 31%

Morgan Stanley

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Morgan Stanley survey showed 92% of active individual investors were interested in sustainable investing in 2026, up from 88% in 2025.
Average portfolio allocation to sustainable investments slipped to 31% from 33% despite higher stated interest.
Performance remained main decision driver, with 64% planning to increase allocations citing confidence in returns.
Private markets drew rising attention, with 64% seeing greater opportunity in private versus public markets for sustainable strategies.
Greenwashing ranked top barrier at 32%, ahead of data transparency concerns at 30%.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Morgan Stanley published the original content used to generate this news brief via Business Wire (Ref. ID: 20260422004317) on April 23, 2026, and is solely responsible for the information contained therein.

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