Natural Grocers to Open First-Ever Wisconsin Store in Lake Geneva This Spring

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Natural Grocers by Vitamin Cottage, Inc.

NGVC

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Natural Grocers®, the nation's premier family-operated organic and natural grocery retailer, plans to open a new store in Lake Geneva, Wisconsin, this spring. The location, off North Edwards Boulevard, will be Natural Grocers' first store in Wisconsin, marking a significant milestone for the growing retailer. Known for its welcoming atmosphere, and year-round appeal, Lake Geneva is a fitting home for Natural Grocers' commitment to quality, community and local engagement.

COMMUNITY MEET-AND-GREET AND HIRING EVENT

Natural Grocers invites Lake Geneva residents and surrounding communities to a special Meet-and-Greet on Feb. 17 and a two-day Hiring Event on Feb. 18–19, 2026. These events offer attendees the chance to learn about the company's history, founding principles and employment opportunities.

The events will be held in the conference rooms at The Geneva Inn, located about ten minutes from the new store.

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