NextTrip acquires controlling stake in TikTok partner agency YADA Commerce

NextTrip, Inc.

NextTrip, Inc.

NTRP

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  • NextTrip took a controlling interest in YADA, a fully licensed TikTok Partner Agency focused on creator commerce and influencer-driven audience development.
  • Deal adds creator recruitment, affiliate commerce, livestream shopping, monetization tools, broadening NextTrip’s content-to-commerce platform for travel and media.
  • NextTrip becomes travel fulfillment partner for YADA’s music-artist promotional events, with four destination events already committed.
  • YADA founder Chad Doher joined NextTrip as executive vice president of entertainment to run the expanded entertainment and creator-commerce unit.
  • Financial terms were not disclosed; additional transaction details are expected in a later Form 8-K filing.


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