Nexxen report flags “news-avoiding voters” as key 2026 midterm ad target

  • Nexxen published a 2026 midterm elections media analysis targeting “news-avoiding voters” as a large, persuadable audience for political advertisers.
  • Research estimates nearly 40% of Americans actively avoid news, yet 86% plan to vote in 2026; 80% reported voting in 2024.
  • Report finds 91% encounter political content outside traditional news, shifting reach toward streaming, social, creator content, search, AI tools.
  • Late decision-making extends influence window; nearly 1 in 3 decide in the final campaign weeks or later.
  • Implication for ad budgets: news-only placements risk lost reach; recommends always-on, cross-channel buying across TV, digital, audio.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Nexxen International Ltd. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202607140900PRIMZONEFULLFEED1001212618) on July 14, 2026, and is solely responsible for the information contained therein.

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