On 2026-07-28 08:03:04 (Saudi Time), Nice One Beauty Digital Marketing Co. announced its Interim financial results for the six months ended on June 30, 2026.

Year-on-Year Performance Drivers

For the six-month period ended 30 June 2026, revenue declined 6.40% YoY to SAR 484.22 million (from SAR 517.31 million in H1 2025), primarily driven by intensified competition and an 11.5% decrease in customer visits to 63.30 million, which reduced order volumes, partially offset by growing offline retail store contributions (3.70% of total revenue in H1 2026 vs. 0.29% in H1 2025). The company swung to a net loss of SAR 11.28 million in H1 2026 from a net profit of SAR 22.84 million in H1 2025, driven by three key factors: gross profit fell 5.33% to SAR 121.92 million partly due to a significantly higher inventory provision (SAR 12 million in H1 2026 vs. SAR 2.7 million in H1 2025); selling and marketing expenses surged 26.11% to SAR 96.16 million (19.86% of revenue vs. 14.74% in H1 2025) to defend market share and support private-label brand growth; and general and administrative expenses rose 27.24% to SAR 32.80 million (6.77% of revenue vs. 4.98% in H1 2025) due to overhead costs associated with offline retail expansion.

Quarter-on-Quarter Performance Drivers

QoQ revenue fell 36.39% to SAR 188.26 million in Q2 2026 (from SAR 295.96 million in Q1 2026), primarily driven by the seasonal impact of Ramadan, which fell entirely within Q1 2026. The company swung to a net loss of SAR 19.93 million from a net profit of SAR 8.65 million in Q1 2026, as gross profit dropped 47.98% to SAR 41.72 million, weighed down by lower revenues and a higher provision for slow-moving inventory that rose to SAR 8.8 million from SAR 3.2 million in Q1 2026. Continued marketing spending to protect market share amid intensifying competition further pressured the bottom line.

Other Items

The external auditor issued an unmodified conclusion on the interim financial results for the six-month period ended 30 June 2026. Certain comparative figures for the three- and six-month periods ended 30 June 2025 were reclassified to conform with the current-period presentation. No additional comments, reservations, or other matters were noted in the auditor's report. Total shareholders' equity (after deducting minority equity) stood at SAR 369,259.537 thousand as of 30 June 2026, down 7.734% from SAR 400,212.214 thousand in the same period of the prior year. Loss per share for H1 2026 was SAR -0.1, compared with SAR 0.2 in H1 2025. No accumulated losses or fair value changes in investment properties were reported in the disclosure.

Original announcement:

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