NIQ, INTAGE HD partner to expand retail measurement access across Japan, global markets

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NIQ entered a mutual sales partnership with Japan-based INTAGE HD to expand access to retail measurement insights between Japan and global markets.
Deal combines INTAGE HD domestic retail store panel data with NIQ global and regional panels to improve cross-market comparability.
Global clients will be able to access INTAGE HD Japan nationwide retail store panel data, including SRI+ and SRI+EC, through NIQ network.
Japan-based clients will gain access to NIQ Retail Measurement Services covering more than 100 countries and regions to support international expansion.

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