NIQ: Nearly one-third of Western consumers buy products first discovered on social platforms

NIQ Global Intelligence PLC

NIQ Global Intelligence PLC

NIQ

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  • NIQ analysis shows nearly one in three Western consumers now buy products first discovered on social platforms as AI reshapes commerce.
  • Live, social, quick-commerce formats, long scaled in Asia, are driving incremental global digital growth as they expand into Western markets.
  • Adoption remains uneven in Europe, with about two-thirds of consumers yet to use quick or social commerce, signaling runway for growth.
  • Retail media is a $184 billion global market, supporting Western strength in monetization, data, measurement, and attribution.
  • AI is accelerating convergence of Eastern integrated platforms with Western retail-media ecosystems, pushing brands toward connected, real-time commerce models.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 202606260400BIZWIRE_USPR_____20260626_BW970024) on June 26, 2026, and is solely responsible for the information contained therein.

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