• NIQ Global Intelligence published Quality on Tap: Draft Beer Report showing draft beer generated 53.1% of US on-premise beer volume, up 2 percentage points in two years.
• Draft share by value reached 49.9%, positioning it to overtake packaged beer for dollar spend in bars and restaurants.
• Survey findings cited in report show 59% of draft drinkers choose it for taste, 42% for freshness, 23% for value; Millennial value-seekers reached 30%.
• Imported draft drove growth, with 2025 dollar sales up 8.1% while packaged imports fell 6.8%.
• Draft drinkers spent USD 45 more per month than packaged drinkers in outlets; report also cited sustainability benefits, with one keg replacing about 1,100 bottles or cans.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on May 07, 2026, and is solely responsible for the information contained therein.