NIQ report says AI agents start making consumer purchase decisions

NIQ Global Intelligence PLC

NIQ Global Intelligence PLC

NIQ

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  • NIQ Global Intelligence published global commerce analysis warning AI agents are starting to autonomously discover, evaluate, select products for consumers, compressing traditional marketing funnels.
  • Report flagged live, social, quick commerce as main source of incremental digital growth, citing US social commerce growth of 62.9% versus quick commerce growth of 62.2%.
  • Retail media networks remained key profit pool, with global retail media spend at USD 184 billion in 2025; US retail media ad spend projected at USD 107.6 billion in 2026.
  • Fulfillment expectations shifting fast, with quick commerce representing about 80% of FMCG sales in India; China supported roughly 10,000 dark stores enabling delivery in 30 minutes or less.
  • Analysis pointed to convergence of Eastern commerce formats with Western monetization models, pushing brands, retailers, platforms toward unified operating models across content, payments, logistics, data.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief via Business Wire (Ref. ID: 202605040600BIZWIRE_USPR_____20260428_BW841965) on May 04, 2026, and is solely responsible for the information contained therein.