• NIQ Global Intelligence published Hotel Beverage Study 2026, flagging rising U.S. domestic tourism as a key growth driver for hotel beverage suppliers.
• Survey of 5,000 U.S. hotel visitors found 47% expect to buy soft drinks in hotels over the next 12 months.
• Alcohol demand remained material, led by beer at 32%, followed by wine at 29% and cocktails at 27%.
• Value-add perks looked decision-driving: 78% rated free enhancements such as breakfast or bottled water as important.
• Leisure-led hotel demand dominated: 73% expect to stay for vacations; 45% cited celebrations or functions.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. NIQ Global Intelligence plc published the original content used to generate this news brief on June 12, 2026, and is solely responsible for the information contained therein.