Today, NIQ (NYSE:NIQ), a leading consumer intelligence company, and Unlimitail, a leading retail media network, announced a strategic collaboration designed to help brands and retailers unlock a new era of retail media accountability through advanced measurement, consumer insights, interoperable data infrastructure, and AI-powered analytics.

This collaboration will combine Unlimitail's extensive retail media network, which spans 21 countries, 35 retailers, more than 120 retailer websites, and over 250 million loyalty cardholders, with NIQ's industry-leading measurement, analytics, and consumer intelligence capabilities. Together, the companies will help advertisers move beyond campaign metrics to understand the true business impact of retail media investments while unlocking deeper consumer and category insights and gaining a consistent view of performance across retailers, markets, and channels.

As commerce and media continue to converge, brands are under increasing pressure to connect fragmented data sources, prove return on investment, and understand the incremental impact of every marketing dollar. This collaboration gives brands the tools to do just that — grounding every onsite and offsite recommendation in a rigorous analysis of their retail position, and linking media exposure to verified sales outcomes, with one goal: helping marketers understand how campaigns truly influence shopper behavior and drive growth.

As part of the agreement, Unlimitail will deploy NIQ's measurement capabilities as a core component of its evolving technology ecosystem, alongside a new data clean room environment and enhanced AdTech infrastructure. Initial deployment will begin with Carrefour operations in France, Spain, and Brazil, with pilot programs expected to launch mid 2026.