NIQ/Zonal survey shows UK hospitality leaders’ optimism drops to 37%

NIQ Global Intelligence PLC

NIQ Global Intelligence PLC

NIQ

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  • NIQ Global Intelligence reported UK hospitality leaders’ optimism for their own businesses fell to 37% from 51% in February.
  • Optimism for the sector dropped 10 percentage points to 21%; single-site operators showed 16% optimism.
  • 36% of leaders reported year-on-year revenue declines in the latest quarter; 34% reported lower profits.
  • Cost concerns centered on food and drink prices (82%) plus employment costs (75%); tax worries included VAT (73%) and rates (67%).
  • Survey responses came from senior executives overseeing more than 15,000 sites; research conducted in May and early June 2026.


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