On June 9, 2026, Nofoth Food Products Co. announced that its Board of Directors has approved a strategic plan for 2026-2030 aimed at achieving sustainable growth and maximizing shareholder value through enhanced operational efficiency and revenue diversification. The plan includes six strategic pillars: strengthening core business with a target of launching at least 25 innovative products, expanding to approximately 15 branches in Makkah and Madinah's central areas, pursuing international expansion with up to 20 regional branches in Gulf countries and Iraq, evaluating strategic acquisitions in healthy food, specialty coffee, and hospitality sectors, entering new food segments like chocolate and oriental sweets, and enhancing operational efficiency through technological solutions including AI and automation. The company noted that the financial impact is expected to appear gradually from 2026 through 2030, with all initiatives subject to feasibility studies, market conditions, and regulatory approvals.

Original announcement:

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