Norwegian Cruise Line names Lee Applbaum chief marketing officer

Norwegian Cruise Line Holdings Ltd.

NCLH

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Norwegian Cruise Line Holdings named Lee D. Applbaum chief marketing officer at Norwegian Cruise Line, effective July 6, 2026.
Applbaum will lead global marketing, focusing on brand strategy, guest engagement, demand generation, marketing efficiency, and positioning Great Stirrup Cay.
He previously served as global CMO at Patrón Spirits International, later Bacardi, overseeing Tequila Patrón, later adding Grey Goose.
Applbaum later co-founded a spirits venture, then served as board advisor and CMO at Wheels Up, supporting its 2021 public listing.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Norwegian Cruise Line Holdings Ltd. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202606291615PRIMZONEFULLFEED9754314) on June 29, 2026, and is solely responsible for the information contained therein.

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