NRF data show 75% of consumers plan flowers for Mother’s Day, 1-800-Flowers says

1-800-FLOWERS.COM, Inc. Class A

1-800-FLOWERS.COM, Inc. Class A

FLWS

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  • 1-800-Flowers published Mother’s Day 2026 market insights showing 75% of consumers plan to buy flowers, keeping blooms top gift category.
  • Company projected 15 million stems delivered for holiday, including 7 million roses.
  • Ordering skewed late, with 63% of orders expected during May 4-9 week.
  • Millennials drove same-day delivery demand, while baby boomers typically ordered 4-7 days earlier.
  • Purchasing split was near even by gender at 49% men versus 51% women.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. 1-800 FLOWERS.COM Inc. published the original content used to generate this news brief on April 23, 2026, and is solely responsible for the information contained therein.