NRF data show 75% of consumers plan flowers for Mother’s Day, 1-800-Flowers says
1-800-FLOWERS.COM, Inc. Class A
1-800-FLOWERS.COM, Inc. Class A FLWS | 0.00 |
- 1-800-Flowers published Mother’s Day 2026 market insights showing 75% of consumers plan to buy flowers, keeping blooms top gift category.
- Company projected 15 million stems delivered for holiday, including 7 million roses.
- Ordering skewed late, with 63% of orders expected during May 4-9 week.
- Millennials drove same-day delivery demand, while baby boomers typically ordered 4-7 days earlier.
- Purchasing split was near even by gender at 49% men versus 51% women.
Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. 1-800 FLOWERS.COM Inc. published the original content used to generate this news brief on April 23, 2026, and is solely responsible for the information contained therein.
