Omdia: US smartphone shipments fall 3% in Q1 2026 to 33 million units amid pricing pressure

TechTarget

TechTarget

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  • TechTarget cited Omdia data showing US smartphone shipments fell 3% year over year in 1Q26 to 33 million units.
  • Carrier upgrade demand weakened as subsidies tightened, component costs rose, device launches slipped; some low-end models saw pull-forward buying.
  • Apple shipments fell 3% to 20 million units; 60% share held as Samsung’s delayed Galaxy S26 reduced premium Android competition.
  • Samsung shipments declined 5% to 8 million units; Motorola rose 18% to 4 million units, the only major vendor to grow.
  • Omdia forecast full-year US smartphone shipments to drop 4% in 2026, with mid-tier devices under the most pressure.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. TechTarget Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202605270404BIZWIRE_USPR_____20260527_BW603016) on May 27, 2026, and is solely responsible for the information contained therein.

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