Omnicom Media partners with Disney Advertising on sequential CTV ad delivery solution

Omnicom Group Inc

OMC

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Walt Disney Company

DIS

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Omnicom partnered with Disney Advertising to launch a connected-TV ad product that triggers sequential creative across VOD, live sports, entertainment.
Product targets lower ad repetition, tighter frequency control, improved personalization to lift outcomes for advertisers in premium streaming environments.
Solution uses Disney’s Audience Graph, Omnicom’s Acxiom identity, Innovid sequencing technology; Omnicom Omni Video Content measures impact.
Capability is live in the US; rollout planned for Europe late 2026, Latin America later.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Omnicom Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202606231330PR_NEWS_USPR_____NY90236) on June 23, 2026, and is solely responsible for the information contained therein.

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