• Omnicom Media entered a data collaboration with Netflix to pair Acxiom audience segments with Netflix AI ad technology for personalized streaming creatives.
• Netflix will use advertiser-defined segments with its AI engines to generate multiple ad variants tied to Netflix titles using Omnicom Production assets.
• Partnership adds closed-loop first-party measurement to gauge performance across audiences, creative versions, and content environments.
• Service launches for Omnicom Media clients in the US, with expansion to additional countries by year-end.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Omnicom Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202606221500PR_NEWS_USPR_____NY88702) on June 22, 2026, and is solely responsible for the information contained therein.