OpenAI has brought on consulting firms in an effort to scale its artificial intelligence coding model, Codex.

Codex has gained over 1 million users in just two weeks, increasing its weekly user base from 3 million to 4 million, the company said. Companies such as Rakuten, Ramp, Notion, Virgin Atlantic, and others, have been using Codex throughout the software development lifecycle, including for testing, code review, feature development, repository analysis, and incident response.

As a result, OpenAI is launching Codex Labs, combining its experts with organizations to help businesses apply the model to real-world situations. OpenAI will provide workshops and working sessions where enterprise teams will learn where the AI model fits, how to integrate it into their existing workflows, and how to scale its usage. 

"The demand we're seeing is outpacing our ability to help enterprises adopt Codex as quickly as they'd like. So, we are also working with leading global systems integrators (GSIs) to scale that impact," OpenAI stated.

OpenAI's partners include: Accenture, Capgemini, CGI, Cognizant, Infosys, PwC, and Tata Consultancy Services.

"These firms know how to operate inside large enterprises. They know how to modernize software delivery, integrate new systems, support change across complex organizations, and help customers move from pilot to production."

This comes in an effort to compete with rival Anthropic, which recently launched its Claude Mythos Preview to a select group of finance and tech businesses, including Apple, JPMorgan Chase, CrowdStrike, and Microsoft, among others.

The model is being used to hunt and fix software flaws in an effort to “reshape” cybersecurity. Anthropic's Claude models have gained popularity among B2B clients for their coding and enterprise use cases.

OpenAI also recently discontinued its AI video generation tool, Sora, just months after its public rollout. The decision was driven by high operational costs at an estimated $1 million per day, as well as a strategic pivot in the company's focus.

The Sam Altman-led company cut back on "side quests" in favor of enterprise AI and its upcoming "superapp."

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