Paramount Advertising hosts 2026 upfront events in Chicago, Los Angeles, New York

Paramount Skydance

Paramount Skydance

PSKY

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  • Paramount hosted 2026 Upfront events in Chicago, Los Angeles, New York under Chief Revenue Officer Jay Askinasi.
  • Management led by CEO David Ellison outlined integrated advertising strategy, introduced Paramount Media Labs, highlighted Streaming Fixed Units to drive measurable outcomes for advertisers.


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