New solution gives brands cross-platform view of actual purchase behavior, not just clicks and impressions from one retailer 

SAN JOSE, Calif., Jan. 6, 2026 /PRNewswire/ -- PayPal today announced the launch of PayPal's Transaction Graph Insights & Measurement program, providing merchants & advertisers with a unique, cross-merchant view into real shopper behavior, campaign effectiveness, and data-driven recommendations to grow their business. PayPal's Transaction Graph Insights & Measurement creates the full dimensionality of a consumer purchase, and with full sales signal integrity and accuracy.

Today, marketers are seeking more accurate ways to understand how commerce is changing and how to engage their next best customer. PayPal Transaction Graph Insights and Measurement uses the company's transaction graph to uncover consumer trends and measure advertising results with a full-funnel view. PayPal's Transaction Graph helps identify high-intent shoppers as PayPal is the only platform connecting search, shop, and share signals across more than 430 million consumer accounts and tens of millions of merchants.

For example, a consumer searches for "best running shoes for marathon" on a retailer, compares prices on a major marketplace, asks an AI assistant for recommendations, and then reads reviews on a social platform. They pay a friend on Venmo for a race entry (with a runner emoji) and purchase gear via PayPal checkout. Traditional platforms see pieces of this journey while PayPal sees the complete picture. This means brands can identify high-intent shoppers before they convert elsewhere, understand true category market share, and measure real sales lift rather than modeled estimates.