• PC Connection has been named Zebra Technologies' 2025 Partner of the Year for National Solutions Providers.
• The award recognizes PC Connection's role in expanding Zebra's solutions and services across its channel network.
• This partnership focus centers on Zebra Technologies (NasdaqGS:ZBRA), a supplier of data capture, automation, and enterprise technology.

Zebra Technologies, traded as NasdaqGS:ZBRA, sells hardware, software, and services that support barcode scanning, RFID, mobile computing, and workflow automation for enterprises. The 2025 Partner of the Year award to PC Connection highlights Zebra's reliance on channel partners to distribute its portfolio across sectors such as retail, logistics, healthcare, and manufacturing. For investors, it underscores that indirect sales relationships play a central role in how Zebra reaches customers and supports solution adoption.

Looking ahead, the PC Connection award indicates that Zebra may continue to emphasize partner-led growth to extend its reach, especially as customers look to modernize operations and upgrade data capture infrastructure. Readers tracking NasdaqGS:ZBRA may want to watch for additional partner announcements, new joint offerings, or geographic expansions that illustrate how this channel focus is reflected in customer activity over time.

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Quick Assessment

• ✅ Price vs Analyst Target: At US$203.62 versus a consensus target of about US$336.38, the price sits roughly 40% below analyst expectations.
• ✅ Simply Wall St Valuation: Shares are flagged as trading 51.1% below an estimated fair value, which points to an undervalued status.
• ❌ Recent Momentum: The 30 day return of about 19.1% decline shows weak short term sentiment despite the valuation gap.

There is only one way to know the right time to buy, sell or hold Zebra Technologies. Head to Simply Wall St's company report for the latest analysis of Zebra Technologies's Fair Value..

Key Considerations

• 📊 PC Connection being named 2025 Partner of the Year supports the view that Zebra's channel led model is central to how its solutions reach large enterprise customers.
• 📊 Track whether this recognition is followed by new joint offerings, larger deal wins, or commentary on channel performance in future updates.
• ⚠️ Simply Wall St flags one minor risk related to debt levels, so investors may want to compare any partner driven growth with balance sheet trends.

Dig Deeper

For the full picture including more risks and rewards, check out the complete Zebra Technologies analysis. Alternatively, you can check out the community page for Zebra Technologies to see how other investors believe this latest news will impact the company's narrative.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.