P&G’s Native launches reformulated deodorant, body wash with 72-hour odor protection claims

Procter & Gamble Company

Procter & Gamble Company

PG

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  • P&G personal care brand Native launched reformulated deodorant sticks and sprays, targeting up to 72 hours of odor protection.
  • Native also rolled out an updated body wash line, positioned for 24 hours of gentle freshness.
  • Products are now sold via Native’s website, Target, Amazon, Walmart; deodorant MSRP $14-$15, body wash MSRP $11.


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