• Philips partnered with Disney to integrate Disney stories into its Ambient Experience for MRI systems in 87 countries.
• Aimed at reducing pediatric anxiety, improving scan completion rates, cutting interruptions, lowering repeat scans, limiting sedation needs.
• Multicenter European study: post-scan stress fell 43% for ages 6-10; scan interruptions dropped 63% versus no intervention.
• Disney provided the illustrations and imagery for the MRI experience at no cost as part of its children’s hospital support programs.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Royal Philips NV published the original content used to generate this news brief on June 01, 2026, and is solely responsible for the information contained therein.