Portmeirion Group publishes 2025 annual report and accounts

  • Portmeirion Group annual report flagged 2025 as a transition year, with trading resilience outside US offset by tariff-driven disruption in North America.
  • Management reset US product and distribution, pulled Spode from key off-price channels, accelerated onshoring of seasonal lines to Stoke-on-Trent to support brand positioning.
  • Strategy refresh set three priorities to simplify operations and restore growth, with focus on returns improvement, international expansion, stronger execution across manufacturing and data.
  • Wax Lyrical classified as non-core, with disposal planned in due course as group targets lower inventory and reduced leverage.
  • Early 2026 update pointed to return to growth in Q1, with US and international markets showing improvement.


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