Dubai, UAE:  Tickit, the first-of-its-kind rewards programme by Dubai Holding, has entered into a strategic partnership with Dollar and Thrifty Car Rental, part of  A.A. Al Moosa Enterprises’ (ARENCO Group) Car Rental Division, to enhance the loyalty landscape in the UAE. The collaboration, marked by a newly signed agreement, will provide users with enhanced earning and redemption opportunities across Tickit’s expansive network of 3,500+ outlets.

The partnership will enable Tickit users to earn and redeem loyalty points at Dollar and Thrifty outlets across the UAE. Points earned can be used for car rentals and a wide array of lifestyle benefits, including dining, retail, entertainment and mobility services. The partnership promises enhanced value and extended benefits while honouring patronage and user loyalty. With 75% of UAE residents already part of at least one loyalty programme, Tickit’s new collaboration addresses the growing demand for flexible, value-driven loyalty solutions in the region.

The collaboration comes as the UAE loyalty programme market continues to grow, with an industry report projecting a compound annual growth rate (CAGR) of 9.2% between 2024 and 2028. The market is expected to expand from $1.42 billion in 2023 to $2.23 billion in 2028, underscoring the potential of such partnerships to tap into this burgeoning sector.

As the first and only brands under the car rental space present on Tickit, the partnership with Thrifty and Dollar will maximise customer value and enhance redemption options beyond standard market offering. The agreement was signed in the presence of Rahul Singh, Managing Director, AA AL Moosa Enterprises (Car Rental Division) and Amir Atiatalla, Director of Digital Products and Analytics at Dubai Holding.

Harshvardhan Singh, Head of Partnerships at AA Al Moosa Enterprises (Car Rental Division), expressed the significance of this collaboration, stating: “Our alliance is driven by evolving consumer preferences. Through this partnership, we have aligned Tickit to enhance the value delivered throughout the consumer lifecycle. Unlike many closed-loop loyalty programmes in the region, we prioritise flexibility and variety in points redemption, setting a new standard in the market. This emphasises our commitment to providing consumer-friendly loyalty solutions that cater to the changing needs of shoppers across the UAE.”

Highlighting the broader impact of the partnership, Amir Atiatalla, Head of Tickit Rewards at Dubai Holding, said; “This collaboration underscores our commitment to adaptability and meeting customer needs in loyalty programmes. By fostering deep, long-lasting relationships, Tickit Rewards continues to enhance customer engagement with solutions that align with market dynamics and customer expectations.”

This partnership positions Dollar Car Rental, Thrifty Car Rental and Tickit Rewards as leaders in loyalty programmes. By offering flexible, personalised and data-driven rewards and engaging customers at multiple touchpoints, the rewards programme offers unparalleled redemption options, strengthens customer relationships and creates long-term value.

​​​​​​About Dubai Holding 

Dubai Holding is a diversified global investment company with investments in more than 30 countries and a combined workforce of more than 40,000 people. Established in 2004, Dubai Holding touches the lives of millions of Dubai residents and visitors through its extensive portfolio of over AED 265 billion worth of assets that support the diversification and sustainable growth of Dubai’s economy across 10 key sectors: real estate, hospitality, leisure & entertainment, media, ICT, design, education, retail, manufacturing & logistics and science. In March 2024, under the directive of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, Nakheel and Meydan were integrated into Dubai Holding to form a global economic entity with a diverse portfolio.  

Our portfolio includes:  

• Dubai Holding Real Estate, one of the largest integrated master developers in Dubai, combining the long-standing expertise of Dubai Properties, Meraas, Nakheel and Meydan. Its portfolio offers innovative residential real estate solutions across property development, project management, facilities and district management; 

• Dubai Holding Asset Management, which offers a world-class portfolio of 21 residential communities, 15 lifestyle destinations, 10 malls and 18 community centres in addition to being the majority strategic shareholder in TECOM Group PJSC, which consists of 10 business destinations catering to six vital knowledge-based economic sectors;  

• Dubai Holding Hospitality, which manages leading hospitality assets and a diverse collection of unique F&B concepts as well as top-notch hotel brands, including Dubai Holding’s flagship hospitality brand and global luxury hotel company Jumeirah;  

• Dubai Holding Entertainment, the largest and most diversified media, leisure and entertainment company in the region, which comprises leading parks and attractions such as Global Village, Ain Dubai, Dubai Parks and Resorts and The View at The Palm; and media and entertainment venues such as Roxy Cinemas, Coca-Cola Arena and ARN;  

• Dubai Holding Investments, a dedicated investment arm responsible for the Group’s investment strategy and managing a diverse portfolio of strategic and financial investments across public and private markets in the UAE and internationally to drive diversification for the Group and seek attractive risk-adjusted returns. It has investments in Emirates NBD, Warsan Waste Management Centre, Du and Azadea, as well as joint ventures and partnerships with Brookfield, Emaar, Aldar and others; 

• Dubai Holding Land Estates, which is dedicated to optimising and future-proofing the management of the Group’s extensive land bank and supporting its commitment to sustainable urban development; and  

• Dubai Holding Community Management, an integrated, customer-centric company that focuses on creating and managing sustainable and vibrant communities. It is committed to fostering a sense of belonging and connectivity amongst its 1.2 million residents living in 46 master communities. 

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About Dollar Car Rental UAE

Dollar Car Rental, a globally recognized leader in the rental car industry, operates with a commitment to providing exceptional customer service and a high-quality fleet of vehicles. Whether for leisure or business travel, Dollar ensures a seamless experience for all customers with its convenient locations nationwide and worldwide.

Dollar Car Rental UAE is proud to collaborate with top-tier brands such as Pepsi, Mai Dubai, Pran Foods, NFPC, Aramex, Carrefour, and more. As a trusted partner in total transportation solutions, Dollar helps these companies reduce fleet management costs, improve fleet compliance, and achieve tailored business goals through customized vehicle builds and flexible leasing options.

With one of the largest and most diverse fleets in the UAE, Dollar Car Rental is the ideal choice for businesses requiring reliable transportation of valuable or perishable goods, offering long-term leasing options up to 5+ years.

For more information please visit: https://www.dollaruae.com/

About Thrifty Car Rental UAE

Thrifty Car Rental is one of the world’s largest and most recognized car rental companies, known for catering to cost-conscious business and leisure travelers. Established in 1989 as part of A.A. Al Moosa Enterprises – a diversified group with interests across architecture, design, hospitality, real estate, and manufacturing – Thrifty Car Rental UAE has been a trusted name in the region for over 40 years.

Under the leadership of Mr. Abdullah Ahmed Al Moosa, the Chairman, Thrifty has built a strong reputation for offering both short- and long-term car rental services. With a focus on affordability and reliability, Thrifty is the go-to choice for customers seeking the most competitive monthly car rentals and leasing options in the UAE.

For more information please visit: https://www.thriftyuae.com/

For media inquiries, please contact Matrix PR:
Krishika Mahesh: krishika@matrixdubai.com
Kathrynne Alday: kathrynne@matrixdubai.com

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