Priceline names Randall Park new Negotiator, launches summer sale through May 25

Booking Holdings Inc.

Booking Holdings Inc.

BKNG

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  • Booking Holdings unit Priceline revived its “Negotiator” advertising franchise, naming actor Randall Park as successor to William Shatner.
  • Campaign launch coincided with “Unbummer Your Summer” sale running May 12-May 25, advertising discounts up to 60% across travel products.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Booking Holdings Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202605120656PR_NEWS_USPR_____NE56855) on May 12, 2026, and is solely responsible for the information contained therein.

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