Priceline survey shows 79% of Americans plan summer trip despite rising travel costs

Booking Holdings Inc.

Booking Holdings Inc.

BKNG

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  • Booking Holdings’ Priceline survey found 79% of Americans expect at least one summer trip in 2026 despite higher travel costs.
  • Affordability pressure intensified: 44% said a summer vacation feels out of reach; 84% reported paying more for less; 55% saw travel as less affordable.
  • Spending patterns pointed to a barbell market, with more budget trips, a shrinking middle, steady high-end spend.
  • Cost-cutting carried backlash: 69% regretted prior trade-offs, including staying with family, driving instead of flying, booking multi-stop flights.
  • Planning fatigue rose: 81% called it exhausting; 50% plan to use AI to find deals, rising to 69% among Millennials.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Booking Holdings Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202606230636PR_NEWS_USPR_____NE89556) on June 23, 2026, and is solely responsible for the information contained therein.

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