Prysm Capital co-leads Winners Alliance $40 million Series B extension

  • Prysm Capital co-led Winners Alliance USD 40 million Series B extension alongside Pershing Square Foundation.
  • Winners Alliance, founded in 2022, builds group licensing infrastructure that aggregates athlete commercial rights across sports to enable products such as trading cards, video games, sponsorships.
  • Business has expanded beyond tennis into cricket, college sports, EuroLeague basketball, with Pathway Sports signing more than 3,700 college athletes in 2025.
  • Revenue rose 47% year over year in 2025.


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