PulteGroup survey shows 51% of move-up buyers choose same-size or smaller homes

PulteGroup, Inc.

PulteGroup, Inc.

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  • PulteGroup survey of 1,325 recent move-up buyers found 51% bought a same-size or smaller home, signaling demand for better-designed space.
  • Buyer satisfaction stayed high across sizes, with 78% saying the new home met or exceeded expectations.
  • Life-stage shifts drove decisions: 25% cited major change, 24% timing, 22% need for more space.
  • Kitchens emerged as a key value driver: 51% ranked it most valuable post-move; 37% required an upgraded kitchen, behind location at 55%.
  • Cycle times looked short, with 56% considering a move for less than a year before buying.


Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. PulteGroup Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202606240700BIZWIRE_USPR_____20260624_BW575766) on June 24, 2026, and is solely responsible for the information contained therein.

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