Puma names Dusan Hamlin vice president of e-commerce

EAGLE FORD OIL & GAS CORP

EAGLE FORD OIL & GAS CORP

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  • Puma appointed Dusan Hamlin as vice president of global e-commerce to lead strategy and commercial direction across its digital channels.
  • Hamlin previously led digital and e-commerce transformations at Reebok and adidas.
  • He later co-founded performance marketing firm M&C Saatchi Performance and digital consultancy This Place.
  • The move follows Puma’s late-2025 decision to split direct-to-consumer into Global Retail and Global E-Commerce.
  • Puma flagged social commerce and AI-driven commerce as priorities for scaling its e-commerce model.


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